Coffee Can Investing is an interesting investment strategy to make successful equity investments.
It’s a strategy that promises impressive wealth creation with ‘Less risk’.
“Coffee Can Investing Portfolio” is a term coined by Robert G. Kirby who is considered as one of the greatest investment advisors of all times. The concept of “Coffee Can Investing Portfolio” has its roots in Old West America where people used to hide their valuables in the coffee cans and then the cans were put under a mattress to be kept for years or even decades.
Mr. Kirby thereby suggested that investors should follow Coffee Can Investing approach. They should identify such invaluable companies and invest for at least 10 years.
It includes companies which have decades of experience, strong brand value and competitive edge. These companies are least affected by the change in the stock market. During the difficult times, they might have to increase the prices but it won’t affect them. For instance, if ITC increases the prices on cigarettes people won’t stop buying them because of an increase in price.
PMS AIF World 